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Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.
This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.
"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com
"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest How Does Google Figure out What Pages are More Relevant? Pagerank
How to Make Your Web Site More Effective
Optimizing PDF Documents for Search Engines
The Right Way to Link To Pages On Your Site
Three Ways to Adversely Impact your Google Pagerank
What's Acceptable Search Engine "Spam" Technique?
http://www.searchenginesbook.com
Search Engine Optimization: What to Know Before You Build
Foreword.
Introduction.
How This Book Is Organized. Companion Web Site.
Introduction. Why Search Engine Visibility Is Important. Understanding the Search Services. Web Design Rules. Conclusion.
Introduction. Text Component. Keyword Placement. Link Component. Navigation Schemes. Popularity Component. Compromising Between Marketing and Design. Conclusion.
Introduction. Bells and Whistles That Can Hurt More Than Help. JavaScript and Search Engine Visibility. Cascading Style Sheets (CSS). Frames and Search Engine Visibility. Flash Sites and Search Engine Visibility. Dynamic Web Pages. Server-Side Includes (SSI). Optimizing PDF Documents. Conclusion.
Introduction. Directory Submission. Search Engine Submission. Monitoring Your Site Statistics. How to Resubmit a Site. Site Maintenance. Conclusion.
Introduction. What Exactly Is Spam?. Types of Spam. Deconstructing Common Misconceptions. Conclusion.
Introduction. Web Sites. Books.