SPECIAL OFFER
Use code BACKTOLEARN during checkout to save 50% on books, eBooks, & Web Editions. Shop now.
Publishers of technology books, eBooks, and videos for creative people
Register your product to gain access to bonus material or receive a coupon.
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
Making Text Scannable on a Web Page
Who Am I Writing for, and, Incidentally, Who Am I?
Write Menus that Mean Something
Click below for Sample Chapter related to this title:
0735711518.pdf
Home Page.
I. CATCH THE NET SPIRIT.
1. Who Am I Writing for, and Incidentally, Who Am I?II. WRITE LIKE A HUMAN BEING.
5. Idea #1: Shorten That Text.III. FINE-TUNE YOUR STYLE FOR THE GENRES.
11. Writing in a Genre.IV. BECOME A PRO.
17. So You Wannabe a Web Writer or Editor.V. BACKUP.
18. Writerly Sites.