A Reptile, You Say?
At first glance, an alligator and a rolling hillside landscape might not appear to have anything in common, unless you look closely. What if you were a millimeter tall, standing on the back of that alligator? Perhaps the terrain before you now appears as dark hills made of stone, and covered in moss and algae. Perhaps a citrus melon has nothing to do with astronomy, until you consider its geometric shape relative to the shape of the Earth, and realize that the "going green" artwork you need for a corporate client might have a solution after all.
These are simplistic examples, but they drive home an important point: We must see things in new ways if we're to make art from the everyday scenes and subjects that bombard us on TV, the Internet, and practically everywhere else we look. The best part? Seeing things in a new way is very easy. All it takes is 15 minutes and a little daydreaming. You can find the time while enjoying your coffee on the train ride to work, during a short break from an important meeting, or on a rainy weekend afternoon. Ideas are all around; you just have to take a moment to let them seep into your imagination. As your project concept evolves, keep your sketches and plans handy. Review them periodically to keep the ideas that inspired you fresh in your mind.