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Content Strategy for the Web: Why You Must Do a Content Audit

Aug 20, 2009

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This chapter is from the book 

Content Strategy for the Web

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Wrangling the Results

Once your content audit is complete, you should have a clear understanding of what content you have and (hopefully) where it’s coming from. So, now what do you do with all that information?

You can take immediate action by removing or archiving content that is so egregiously bad that you can (or must) retire it immediately. At the very least, you can send your audit to anyone and everyone who needs to take a look at your content universe, in all its messy, messed-up glory.

These things will likely make you a hero, or least they will get people’s attention. And once you have people’s attention, you have the opportunity to present a business case for your web project or initiative. And any project or initiative worth its salt begins with in-depth analysis of all relevant information and circumstances, which in turn leads to informed, achievable recommendations.

Yep. The content strategy party has only begun.

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