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- Mistake 1: Unrealistic Timeline
- Mistake 2: Web 1.0 Thinking
- Mistake 3: Self-Centeredness
- Mistake 4: No Recruitment Plan
- Mistake 5: Nothing Happening
- Mistake 6: Under-Managing the Site
- Mistake 7: Over-Managing the Site
- Mistake 8: Inadequate Technology
- Mistake 9: Making Things Too Difficult
- Mistake 10: Disorientation and Dead Ends
- Avoid These Mistakes
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Mistake 4: No Recruitment Plan
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Mistake 4: No Recruitment Plan
If you build it, will they come? Not necessarily—at least, not on their own. The Internet offers so many websites that drawing traffic to yours will involve some effort, at least at first. Following are some of your options:
- Rented mailing lists
- Search engine marketing
- Viral marketing strategies
- Marketing on social networks such as Facebook and YouTube
- Press releases
- Leveraging your company's existing corporate websites, customer mailing lists, and ad campaigns
Once you achieve a certain volume of activity, things likely will snowball. Website users will tell your friends about your wonderful community, other websites will link to yours, your Google rankings will go up, and new members will come on their own. But you need a plan in place to get things started.