- Comparing PayPal's Payment Solutions
- Examining PayPal's Payment Solutions
- Which Solution Is Best for You?
Which Solution Is Best for You?
As we've seen, PayPal offers a variety of payment solutions to meet the needs of its varied merchant customer base. With so many options, it can be a little challenging to determine which solution is the best for any given business.Here are some recommendations:
- If you're an individual or a smaller merchant selling online, with a limited number of SKUs, go with Website Payments Standard. This solution is easy to implement, requires little to no technical skills required, and provides you with a free shopping cart solution.
- If you're a new merchant who hasn't yet decided on a shopping cart solution, Website Payments Standard provides you with a free shopping cart. If your needs are more sophisticated, look for a third-party shopping cart provider that supports Website Payments Pro.
- If you're an established online merchant with an existing shopping cart solution, go with Website Payments Pro with the Express Checkout option. This plan lets you take advantage of PayPal processing for all your credit card orders while maintaining your existing checkout process, and adds the benefit of accepting PayPal payments in addition to credit cards.
- If you're a traditional merchant just now adding eCommerce functionality, chances are you already have a merchant credit card account and are happy with it. What you need is the ability to accept payments online, which you get with PayPal's Payflow Pro gateway. Add Express Checkout to enable customers to pay via the PayPal accounts, too.
- If you invoice a significant percentage of your customers, go with Online Invoicing in addition to any other services you may need.
- If you accept telephone or fax orders, add Virtual Terminal to any other subscription services you may use.
Obviously, there are exceptions to every recommendation, and every retailer is different, but this advice will get you started. Check out the PayPal website for more detailed information about each solution.