- Ten Trends from the Real World
- The More Things Change, the More They Stay the Same
- The New Economic Environment
- A New Internet-Enabled World
- Customers Rule
- Better, Faster, and Maybe Cheaper
- Business Models and Value Webs
- New Standards and Rules Create Opportunity
- Evolving Infrastructure and Tools
- The New Face of Marketing
- New Dimensions for Growth and Evolution
3. A New Internet-Enabled World
In the not-too-distant future, the use of the Internet will be routine, rather like electricity, as the comfort level with the technology and this method of doing business evolves. Our work and personal lives will not only be more connected because of the evolving technology infrastructure, but more integrated as well. Processes and functions that we use in the workplace will make their way into our homes. A total Internet-enabled world where every IP appliance can coordinate an exchange transaction, with or without a human guide, is right around the corner.
Mohit Mehrotra, Vice-President and General Manager, American Express Corporate Services Interactive
"In the near future, conducting business online will become the norm. There will be a much higher level of comfort in conducting business online, from both the company's and the customer's point of view."
Barbara Jones, Director of Customer Service, Cisco Systems
"The customer of the future will live in an Internet-integrated environmentextending to the home. Ideas such as smart home appliances like smart refrigerators, or cars that alert you to the maintenance scheduleall controllable via the Internetare just around the corner."
Dylan Tweney, Writer and Consultant, Tweney Media
"There will be more e-commerce in general and people will be more comfortable with it. We will also see e-commerce in more contextsembedded in Web applications and in Internet devices."