- Introduction
- Statistics
- How Much of Your Life Is on the Internet?
- Who Owns Your Web Data?
- Who Owns Your Other Data?
- Web Site Procedures
- Email Security
- Internet Legal Issues
- Criminals and Other Stalkers
- Viruses, DDoS, and Internet Security
- Senator Unveils Net Privacy Bill
- What to Do About Internet Criminals?
- The Bigger Picture
- Sites
Who Owns Your Web Data?
The Internet is driving awareness of a problem that is not new. While most Web users feel that their surfing habits are personal and belong to them, they must remember that when they enter a Web site, there are terms and conditions of use. Packet tracking, used by sophisticated software to develop real-time user profiles for personalization, product presentation, and special promotions, is a rapidly growing technique used by most large e-tailers to maximize sales and ROI. While physical stores may be anonymous, the digital engine of an e-commerce site lends itself to a much higher degree of customer shopping analysis. Most sites have no reason to share this data, and to the contrary should protect as a prized asset.