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This chapter is from the book

This chapter is from the book

Adobe Analytics with SiteCatalyst Classroom in a BookAdobe Analytics with SiteCatalyst Classroom in a Book

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This chapter is from the book

This chapter is from the book

Adobe Analytics with SiteCatalyst Classroom in a BookAdobe Analytics with SiteCatalyst Classroom in a Book

Learn More Buy

Task: Understand domains of origin

How your visitors connect to the web determines their domain of origin. If they are connecting from work, this can be more revealing than if they are using a popular consumer-level service. The top-level domain can tell you the source country, within limits. This is only very basic information, but it can be useful.

Report: Analyze domains

Navigate to Visitor Profile > Domains Report. This report provides the list of Internet service providers (ISPs) used by visitors to your site.

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Key insights

Analyzing domains in this way can help answer questions such as:

  • Which ISPs are preferred by your customers, and where should you target promotional campaigns? You can refine this based on the ISP preferences of your customers.
  • Which businesses/companies are visiting your site? It’s also common for the domain of a business to be listed here, and this data can be used to identify the names of companies that are visiting your site.

Code implementation and console settings

No specific implementation detail is required to track domain data. SiteCatalyst does a lookup to determine the domain associated with each visitor’s IP address.

Report: Analyze top-level domains

Navigate to Visitor Profile > Top-Level Domains Report. This report provides an overview of which country visitors come from based on the domain extension of their domain of origin.

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Key insights

Analyzing top-level domains can help answer questions such as:

  • Do you need a separate site for countries with the highest number of visits and conversion rate on your site? This report identifies key metrics based on the top-level domain contribution. Understanding visitors’ engagement and conversion will help you determine whether you need a separate site and experience for traffic from that country.
  • Do you have many visitors from educational or not-for-profit organizations? This report can identify the .edu and .org domains from which visitors originate.

Code implementation and console settings

No specific implementation detail is required to track top-level domain data. All countries have a unique domain extension, for example, .in for India and .fr for France. The United States has additional extensions that distinguish commercial (.com), network (.net), educational (.edu), government (.gov), and organization (.org) sites.

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Other Collection and Use of Information


Application and System Logs

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Web Analytics

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Do Not Track

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Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


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Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
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Correcting/Updating Personal Information


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Sale of Personal Information


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While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
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Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020