E-volutionary Tactics
- Business Models for the E-Conomy
- The Plan Is the Thing
- Customer Touch Points
- Content Will Always Be King
- Instant Global Presence
- Outsourcing Is Always an Option
- New Expectations for Customer Service
- Ongoing Internet Marketing
- The Law Catches Up to E-Business
- Shifting Markets
- A View from the Real World
- Change Is Constant, Change Is Good
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E-Commerce Thinking
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E-Commerce encompasses all of the business interactions of a company.
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We are just setting out on the path of the Internet Age.
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The Internet Age will spawn a new, more powerful customer.
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The goal for your company should be to create a holistic, Internet-enabled entity.
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The Internet must be integrated across the entire company and all partners in your value web.
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Failure and experimentation will be a necessary part of strategy.
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Thinking outside the box will be essential for survival, growth, and evolution in the Internet Age.
Business Models for the E-Conomy
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Classic value chains and supply chains are evolving into value webs, where any entity can play the role of any node in the web: buyer, seller, supplier, customer.
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Partnering has become a necessity for the success of new e-commerce business models.
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Several types of business models and partnerships are emerging, with different purposes including marketing, distribution, supply chain and exchanges, fulfillment, and business infrastructure.
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The customer still needs to be the focal point of any successful business model.
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Value needs to be delivered to all participants in the value web.
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Business models need to be adapted and changed regularly and consistently.