E-volutionary Tactics

Mar 2, 2001

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The Plan Is the Thing

Planning should be done with the goal of creating and implementing a holistic, Internet-enabled entity.
Other common plans such as business plans or specific functional plans will not work for this purpose.
Assume that creation of the holistic Internet-enabled entity will require massive changes in legacy systems, legacy processes, and legacy people.
All planning must begin by considering the big picture of the business objectives and the opportunities that are available.
From the vision/architecture a set of goals/strategies are created to harness the power of the company to reach its vision.
From the goals/strategies, metrics are created to track the company's success at achieving its goals/strategies and are used to compensate employees.
Using the goals/strategies and metrics, a series of projects are created; this is a roadmap.
Metrics should measure success, be realistic and appropriate for the business goals.
The customer should remain the focus of all processes and plans that are developed and implemented.
Assigning goals/metrics into every employee's compensation and empowering employees with the necessary information is essential in the Internet Age.
Planning done properly leads to an empowered self-running entity that can be responsive to rapid changes in the external environment.
The CEO needs to establish the vision, gain commitment of all participants in the value chain/web, and create the proper environment for the holistic, Internet-enabled entity.

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