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Building the Buzz

Sep 2, 2001

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Authority: Using What You Know

If you've got some valuable information tucked away in your brain cells, there's probably somebody out there in this world who wants to hear what you have to say. A good example here is this article that I'm writing. I was asked to write this article because I have a strong sense of self-promotion, and InformIT felt that I have something to offer you, the InformIT subscriber.

Becoming an authority in this area has enabled me to speak at conferences, write articles for publications, and be seen and heard on radio and TV stations nationwide. Never underestimate the power of knowledge. Everybody wants to be smarter and be on the cutting edge of what's happening. Just look at me—I'm just a guy from Louisville, Kentucky, telling the world how to market and promote. It's a cool thing, if I must say so myself.

Well, that's all for now. Try out some of these ideas, send me some email, and let me know how they worked out.

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