- Introduction
- Phase 1: Defining the Project
- Phase 2: Developing Site Structure
- Phase 3: Visual Design and Testing
- Phase 4: Production and QA
- Phase 5: Launch and Beyond
- Prepare for Scope Creep
- Track Your Hours
- Get Signed Approvals
- Combat Content Delay
- Incorporate Smart Design
- Incorporate Usability Testing
- Conduct a Competitive Analysis
- About this Article
Conduct a Competitive Analysis
Analyzing both your industry and your competition can help you better understand how your site rates. Review the main features and usability of a cross-section of competitive sites. An informal analysis conducted from the user's point of view allows for a greater understanding of features, services, and ease of use. Further formal research and analysis can allow for an in-depth look into the client and the industry, coming with a higher budget and utilizing greater expertise. A competitive analysis should be part of the discovery process, no matter the level of your approach.