Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Design > Voices That Matter

Like this article? We recommend

Like this article? We recommend

Inside Adaptive Technology

Understanding some basics about adaptive technology helps you to better incorporate accessibility in cyberspace projects. As an information-driven society with a short attention span, we're accustomed to information being "just a click away." Sure, we all have carpel tunnel syndrome, but who cares! We have one-click shopping, searches, news, music, chats, research, and too many other things to count.

Enter the world of adaptive technology for visual impairment.

Information-driven? Yes, after all, we're all people who share similar interests, regardless of our ability to see. Is information a click away? No—far from it.

Screen Enlargers

Screen enlargers comprise that category of adaptive technology designed for people with low vision. An estimated 10 million people in the United States have low vision, consisting in large number of elderly folks. Pay attention; you will someday be part of our aging population.

People with low vision must have enlarged, high-contrast displays in order to view what is on screen. How large? Well, consider how large the Start button on a Windows-based computer would be if it took up 35% of the display (see Figure 1). That's how large a typical low-vision person views the computer world.

Figure 1 Looking at the computer world with a screen enlarger.

To give you another idea of how large this is, imagine viewing a Microsoft Word document. You would only be able to view three menu items at a time because they take up that much room horizontally across the screen.

Figure 2 Looking at the Microsoft Word menu with a screen enlarger.

With that in mind, the key feature to understand about screen enlargers is that only a small portion of the screen is visible at any given time. This means lots of scrolling back and forth just to read one sentence or view the next part of a word. Hyperlinks in Web pages aren't just a click away, and reading PDF files can be a challenge.

Web Pages

Let's go inside a Web site using a screen enlarger. Consider a fictitious news Web site, with characteristics that are typical of many Web sites. With extensive use of graphics, this Web site looks great and is informative with clearly defined navigation.

Here is more detail about this Web page: The main menu on the left side of the home page contains 17 menu topics, all created with a graphic rather then text. In addition, upon accessing the home page, a small pop-up window automatically appears with advertising information.

Now, take a look at just two problems encountered using a screen enlarger.

  • Pop-up advertising window: Sometimes you encounter an automatic pop-up Web window upon accessing a Web page. When using a screen enlarger, it's difficult to see that the pop-up window is present, as shown in Figure 3. However, the pop-up window remains in focus until dismissed, which can take time to figure out because you can view only a small portion of the screen at one time.

  • Figure 3 Automatic pop-up Web windows can be a hindrance when using a screen enlarger.

  • Graphic text menu: Although the navigational menu is clearly defined, graphics are pixilated when enlarged. The jagged edges of the text make it difficult to read when enlarged, as seen in Figure 4. Although you may be able to figure out the letters that make up a word, keep in mind that a low-vision person may not be able to.

Figure 4 Enlarged text images are quite difficult to decipher.

Although there are even more hindrances to Web navigation then I mentioned, hopefully these two simple examples give you a better idea of an Internet experience through screen enlarger software.

PDF Files

PDF files offer other challenges when using screen enlarger software. Let's take an example of a simple two-column PDF document that totals 10 pages. To make it simple, assume that no graphics appear on any page.

Here's an idea of you might encounter if this PDF file was created with no accessibility in mind.

  • Read order: In a two-column document, you read down the first column, continuing at the top of the second column. With enlarged text, both columns of a PDF document don't fit horizontally onscreen. With screen enlarger software, you would begin reading at the beginning of the document and press the Enter key on the keyboard when you are ready for the next part of the document. The next bit of information is now in view. You can keep pressing the Enter key to go through the entire document in this way. The problem is if the PDF is not made accessible, page 2, column 1 is displayed rather than page 1, column 2 when you reach the bottom of column 1 and press Enter.

  • Reflowing text: Sometimes, it's easier to read text if the content is reflowed into a smaller-sized display window for viewing purposes. Otherwise, you end up with lots of side-to-side scrolling in order to see an entire line of text at one time onscreen. Acrobat has the capability to reflow text whether it be in one or two-column format, so it fits horizontally onscreen according to the width of the window. This makes for much easier reading.

NOTE

You can read more about Adobe's PDF accessibility support at http://access.adobe.com.

These are just two small examples of how you might experience a PDF file using a screen enlarger. We often don't consider how everyone perceives our Internet creations. This is a good time to start.

Screen Readers

Screen readers comprise that category of adaptive technology designed for people with no vision, although some people with low vision find it helpful to use screen readers along with a screen enlarger.

With a screen reader, you have a very different experience of the Internet. Screen readers enable you to "listen" to the Web, converting text to synthesized speech using a special text-to-speech engine. The content of a computer screen is output through your computer's speakers.

Screen readers work with many popular software applications, such as Microsoft Word, Excel, PowerPoint, Explorer, and Adobe Acrobat, just to name a few. Keyboard commands are primarily used to activate controls and get around the screen.

Turn off your screen for a moment, turn on your speakers, and experience a screen reader.

Imagine: In Microsoft Word, you press the Alt key to change the focus to the menu across the top of the screen. The first menu item is the File menu. You hear the synthesized voice say, "File."

Press the Enter key, and listen to the voice say, "File menu open."

Press the down arrow key, and you hear the voice recite, "New," the first item in the File menu. Listen to the voice recite each File menu item as you continue pressing the down arrow key.

This scenario gives you an idea of what a screen reader computer experience might be like.

Web Pages

To give you an even better idea of how a person using a screen reader might experience your Web page, let's "listen" to a typical Web page.

Let's use the same Web page scenario that we used for the screen enlarger example. Remember, the navigation menus were created with graphics rather then text. In addition, a table appears on the part of the Web page with organized informational data.

  • Graphic menus: Because the menus are graphics rather then text, this Web site is useless for a person using a screen reader. If the creator at least includes alternative text tags for each graphic menu item, the screen reader can easily interpret these.

  • Tables: Remember that you are listening to the Web now, not viewing it. Because the screen reader is very logical, the content of the table is read out loud, starting with row 1, column 1; then row 1, column 2; and so on. This can be very confusing to follow. Sometimes, tables are used not to represent organized data per se, but to make elements or text look pleasing onscreen. Imagine what that might sound like.

Although many more challenges are encountered using a screen reader to access Web pages and PDF files, these examples provide you with a glimpse into the world of listening to your computer.

PDF Files

Adobe's support of Section 508 has resulted in the compatibility of some screen readers with Acrobat 5.0. The ability to created tagged PDF files that work with screen readers enables no-vision people to listen to the content of those files.

If PDF files are not created with accessibility in mind, the contents of such files are not useful for those who listen to their computers with screen readers.

Peachpit Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Peachpit and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Peachpit products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email ask@peachpit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.peachpit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020