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This chapter is from the book

This chapter is from the book

Tools

After you're finished moving around in your image, zooming in and out, and moving pixels hither and yon, it's time to get down to work with Photoshop's tools. Photoshop's tools have all sorts of hidden properties that can make life easier and—more important—more efficient. Let's look at a number of tips and techniques for getting the most out of these instruments of creation.

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Tool Keystrokes. The most important productivity tip we've found in Photoshop to date has been the ability to select each and every tool with a keystroke. Unlike most programs, the keystrokes for Photoshop's tools do not use any modifier keys. You press the key without Command, Control, or Option. Figure 2-9 shows the keystroke for each tool.

Figure 2-9Figure 2-9 Keystrokes for tools


Some tools in the Tool palette have multiple modes. For instance, the Dodge tool also "contains" the Burn and the Sponge tools. The slow way to access the different modes is to press the tool icon to bring up the popout palette containing the different modes. A faster method is to press the tool's keystroke once to select it, and then hold down the Shift key while pressing it again to toggle among the choices. Press M once, and you jump to the Marquee tool; then press Shift-M, and it switches to the elliptical Marquee tool; press Shift-M once more, and it switches back to the rectangular Marquee tool. Note that this keystroke doesn't cycle through the single-row marquee or the single-column marquee.

(Photoshop lets you change this behavior: If you turn off the "Use Shift Key for Tool Switch" checkbox in the Preferences dialog box—see "Preferences," later in this chapter—then you don't have to hold down the Shift key to rotate through the tools; each time you press M, you'll get a different tool.)

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Changing Blend Modes. You can also change blend modes (Normal, Screen, Multiply, and so on) by pressing Shift-minus and Shift-plus, or by holding down Shift and Option and pressing the first letter of the mode (such as Shift-Option-S for Screen). If you have a painting tool selected (like the Brush tool), this changes the mode of the selected tool; otherwise, it changes the mode of the layer itself.

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Swap Tool Effect. While we rarely use the Blur, Sharpen, Dodge, or Burn tools (the first two are kind of clunky and we prefer to use adjustment layers rather than the last two), it is kind of fun to know that if you hold down the Option key, the Blur tool switches to the Sharpen tool (and vice versa), and the Dodge tool switches to the Burn tool (and vice versa).

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Options Bar Keystrokes. The tools on the Tool palette only go so far. You often need to modify the tool's default settings on the Options bar. Try this: select a tool, then press Return. The Options bar, even if hidden, appears at this command. Plus, if there is a number-input field on the Options bar, Photoshop selects it for you. When you press Return with the Lasso or Marquee tools selected, for example, the Feather field becomes highlighted on the Options bar.

If there is more than one number-input field on the Options bar, you can press Tab to jump from one to the next. Finally, when you're finished with your changes, press Return again to exit from the bar and resume work.

Tool Presets

Each tool in the Tool palette offers one or more options, such as how large a brush diameter, or whether a selection is feathered, or what mode a tool will paint in (Multiply, Screen, and so on). It's a hassle to remember to set all the tool options, but fortunately Photoshop can remember them for you if you use the Tool Presets feature.

The Tool Presets feature lives in two places: at the far left side of the Options bar, and in the Tool Presets palette (which you can select from the Window menu). We find that the palette is most useful for fine artists who need to switch among various tool presets often within the same image (see Figure 2-10). Production folks like us tend to keep the palette closed and select tools from the Tool Presets popup menu in the Options bar (see Figure 2-11).

Figure 2-10Figure 2-10 Tool Presets palette

Figure 2-11Figure 2-11 Tool Preset popup menu


To create a new tool preset, select any tool in the Tool palette, change the Options bar to the way you want it, click on the Tool Presets popup menu in the Options bar, then click the New Tool Preset button (it looks like a little page with a dog-eared corner). Or, faster, after setting up the tool, you can Option-click on the Tool Presets icon in the Options bar. When Photoshop asks you for a name, we suggest giving the tool preset a descriptive name, like "ShapeTool Circle 50c20m." Photoshop also comes with several pre-made collections of tool presets, such as Art History and Brushes. The trick to finding these (and doing all sorts of other things with tool presets, like saving your own sets), is to click once on the Tool Presets popup menu in the Options bar, and then click once on the popout menu icon (the little triangle on the side of the menu). Or, if the Tool Presets palette is open, you can find all these same options in the palette's popout menu.

Unfortunately, there's no way to edit a tool preset once you make it—you can only create a new one and delete the old one by choosing Delete Tool Preset from the Tool Preset popout menu.

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Renaming Tool Presets. You can't edit a tool preset name in the Options bar's Tool Preset popup menu, but you can in the Tool Presets palette. Just double-click on the preset's name. Similarly, you can edit preset names by double-clicking on them in the Preset Manager dialog box (select Preset Manager from the Edit menu).

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Resetting the Tools. Photoshop power users are forever changing the settings for the tools on the Options bar. But every now and again, it's nice to level the playing field. You can reset the tool options for either a single tool or for all the tools by Control-clicking on the Tool Presets popup menu on the far left edge of the Options bar (or right-button-clicking in Windows).

Eyedropper

Matching colors by eye can be difficult. Instead, use the tool designed for the job: the Eyedropper.

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Eyedropper Keystroke. You can always grab the Eyedropper from the Tool palette (or press I), but if you already have a painting tool selected, it's faster just to use the Option key to toggle between the Eyedropper tool and the painting tool.

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How Many Pixels Are You Looking At? Almost every image has noise in it—pixels that are just plain wrong. If you're clicking around with the Eyedropper tool, there's a reasonable chance that you'll click right on one of those noise pixels, resulting in a color you don't expect (or want). The key is to change what the Eyedropper is looking at.

David usually changes the Sample Size popup menu in the Options bar to 3 by 3 Average. This way, the Eyedropper looks at nine pixels (the pixel you click on, plus the eight surrounding it) and averages them. If he's working on a very high-resolution image, however, he switches to 5 by 5 Average. Bruce, on the other hand, lives on the edge: he always leaves the Eyedropper set to Point Sample. If he thinks there's a danger of picking up a noise pixel, he just zooms in far enough to see exactly which pixel he's sampling.

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Don't Limit your Eyedropping. Don't forget that when you're working with the Eyedropper tool, you can click on any open Photoshop document, or even the Picker, Swatches, or Scratch palettes. This usually even works when a dialog box is open. If you want to select a color from someplace else on screen (outside of Photoshop), first click down inside a Photoshop document, and then drag the mouse (with the button held down) over the color you want. Note that this only captures the RGB color values of whatever is visible on screen (there's no way for Photoshop to find out what the underlying color value is if you sample, say, a CMYK color from a QuarkXPress document).

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Lock your Sample Points. The Color Sampler (which is hidden as an alternate to the Eyedropper tool) lets you place a sample point at any location in your image and expands the Info palette to show the readings at this coordinate (see Figure 2-12). This is most helpful when performing color or tonal adjustments, because you can quickly see how your tweaks are affecting various areas of your image while you're making changes. (See Chapter 6, Tonal Corrections, for more on this technique.)

Figure 2-12Figure 2-12 Locking sample points

We almost never choose the actual Color Sampler tool from the tool-box. Instead, we just Shift-click with the normal Eyedropper tool (or Option-Shift-click with any of the painting tools), which does the same thing. If you want to move a sample point someplace else, you can just click and drag it with the Color Sampler tool (or Shift-drag with the Eye-dropper tool). To delete a sample point, just Option-click with the Color Sampler tool (or Option-Shift-click on it with either the Eyedropper tool or any painting tool).

Gradient Tool

One of the complaints Adobe heard most in times gone by was that blends in Photoshop resulted in banding. The answer they always gave was to "add noise" to the blend. It's true; adding noise reduces banding significantly. And fortunately, when Photoshop 3 came out, the program started adding the noise for us. You can stop it by turning off the Dither checkbox in the Options bar, but there's almost no reason to do so. You may want to turn dithering off if you're printing to a continuous-tone device that can actually reproduce the gradient without banding.

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Adding More Noise. If you're still getting banding even with Dither turned on, you may want to add even more noise to a blend. However, note that you don't always need to apply the Add Noise filter to the entire gradient; use the filter selectively.

Instead, you might find it better to add noise to only one or two channels. View each channel separately (see Chapter 13, Selections) to see where the banding is more prevalent. Then add some noise just to the blend area in that channel.

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Blends in CMYK. Eric Reinfeld pounded it into our heads one day: if you're going to make blends in Photoshop images that will end up in CMYK mode, create them in CMYK mode. Sometimes changing modes from RGB to CMYK can give you significant color shifts in blends.

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Gradients on Layers. Some people make hard work of creating a blend that fades away into transparency. They go through endless convolutions of Layer Masks and Channel Options, or they spend hours building custom gradients, and so on. They're making it difficult for themselves by not opening their eyes. When you have the Gradient tool selected, the Options bar offers a popup menu with various gradients in it, and one of the defaults blends from Foreground to Transparent, or from Transparent to Foreground. If that option isn't available, someone may have edited your gradient presets. You can create or edit a gradient by clicking once on the gradient swatch in the Options bar. You can also select a different set of gradient presets from the popout menu to the right of the swatch (see Figure 2-13).

Figure 2-13Figure 2-13 Gradient options


Paint Brushes

We can't tell you how to make great art using Photoshop's painting tools, but we can give you some hints about how to use them more efficiently.

Photoshop 7 dramatically increases the ability to customize your brushes (see Figure 2-14). It's important to remember that these brush styles aren't only for painting with the Brush tool—they also work with the Eraser tool, the Clone Stamp tool, the History Brush tool, and so on. While most of the new brush features are designed for fine art work (simulating charcoal, water colors, and so on), every now and again you may find them helpful in a production environment, too—especially for detailed retouching.

Figure 2-14Figure 2-14 The Brushes palette


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Brush Keystrokes. Did you know that the [ and ] keys (the square brackets) increase and decrease the diameter of a brush? Plus, Shift-[ and Shift-] change the brush's hardness. We now keep one hand on the keyboard and one on our mouse (or tablet pen); when we want to change tools, we press the key for that tool. When we want to change brush size, we cycle through the brushes with the [ and ] keys until we find the size we like. Here's one more shortcut, too: the Command and period keys move up and down through the brush presets.

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Fastest Brush Selection. Actually, one of the best ways to select a brush is probably via the context-sensitive menu. On the Macintosh, hold down the Control key when you click with any of the painting tools and Photoshop displays the Brushes menu wherever you click. In Windows, right-mouse-button-click to see the menu. After selecting a brush size, press Enter to make the palette disappear.

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Hovering Pseudo-Selections. Instead of selecting a brush from the Brushes palette, then painting with it to see how it will really look, hover the cursor over the preset for a moment and Photoshop will display a sample of that brush at the bottom of the palette. If you don't like it, hover over another brush. When you find one you like, click on it to select it.

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Opacity by the Numbers. In between changing brush sizes, we're forever changing brush opacity while painting or retouching. If you're still moving the sliders around on the Options bar, stop it. Instead, just type a number from 0 to 9. Zero gives you 100-percent opacity, 1 gives you 10 percent, 2 gives you 20 percent, and so on. For finer control, press two number keys in quick succession—for example, pressing 45 gets you 45-percent opacity. If you have a non-painting tool selected in the Tool palette, then typing a number changes the opacity of the layer you're working on (unless it's the Background layer, of course). Note that if the Airbrush feature in the Options bar is turned on, then typing numbers affects the Flow percentage rather than the Opacity setting.

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Touching Up Line Art. We talk about scanning and converting to line art in Chapter 11, Line Art, but since we're on the topic of painting tools, we should discuss the Pencil tool for just a moment. One of the best techniques for retouching line-art (black-and-white) images is the Auto Erase feature on the Options bar. When Auto Erase is turned on, the Pencil tool works like this: if you click on any color other than the foreground color, that pixel—along with all others you touch before lifting the mouse button—is changed to the foreground color (this is the way it works, even with Auto Erase turned off). If you click on the foreground color, however, that pixel—along with all others you encounter—is changed to the background color.

This effectively means you don't have to keep switching the foreground and background colors while you work.

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Use All Layers. If you're working on a multilayer image, you may find yourself frustrated with tools like the Smudge, Blur, Magic Wand, or the Clone Stamp tools. That's because sometimes you want these tools to "see" the layers below the one you're working on, and sometimes you do not. Fortunately, Photoshop gives you a choice for each of these tools with the Use All Layers checkbox on the Options bar. (Note that in older versions, this was called Sample Merged.) When Use All Layers is turned off, each tool acts as though the other layers weren't even there. But if you turn it on, look out! Photoshop sees the other visible layers (both above and below it) and acts as though they were merged together (see Figure 2-15).

Figure 2-15Figure 2-15 Use All Layers


The benefit of this is great, but people often don't see the downfall. Let's say your background contains a blue box, and Layer 1 has an overlapping yellow box. When you paint or smudge or blur or whatever with Use All Layers turned on, Photoshop "sucks up" the blue and paints it into Layer 1. If you think about it, that's what it should and has to do. But it can really throw you for a loop if you're not prepared.

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Painting in High-Bit Files. You may have noticed that the Brush tool doesn't work on high-bit files (files set to 16-bits per channel in the Mode submenu, under the Image menu). But the History brush does. You can paint on any high-bit file by first editing the file to get the color you want (we usually use Curves, and start by pulling the zero point up to level 255 to turn the whole image white, then we use individual channel curves with straight horizontal lines to obtain the color percentages we want). Next, create a New Snapshot of the solid color. Then go to the History palette, step back to the image state before you made the solid color, and set the Snapshot you made in the previous step as the source for the History brush. Presto! You can paint any color into the high-bit image.

Cropping Tool

We almost always scan a little bigger than we need, just in case. So we end up using the Cropping tool a lot. The nice thing about the Cropping tool (as opposed to the Crop feature on the Image menu) is that you can make fine adjustments before agreeing to go through with the paring. Just drag one of the corner or side handles. Here are a couple more ways you can fine-tune the crop.

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See What Gets Cropped. By default, Photoshop darkens the area outside the cropping rectangle so that you can see what's going to get cropped out before you press Enter. However, David likes to change this behavior so that it ghosts the cropped out pixels instead (turns them near white). You can do this by clicking on the Color swatch in the Options bar (when the Cropping tool is selected) and picking white from the Color Picker instead of black. You may want to increase the opacity of the color in the Options bar, too (David usually uses 80 percent).

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Rotating and Moving While Cropping. If cropping an image down is the most common postscan step, what is the second most common? Rotating, of course. You can crop and rotate at the same time with the Cropping tool: after dragging out the cropping rectangle with the Cropping tool, just place the cursor outside the cropping rectangle and drag. The rectangle rotates. When you press Return or Enter, Photoshop crops and rotates the image to straighten the rectangle. It can be tricky to get exactly the right angle by eye—keep an eye on the Info palette. Also, if the cropping rectangle isn't in the right place, you can always move it—just place the cursor inside the cropping rectangle and drag.

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Adjusting for Keystone. What do you do about lines in your image that are supposed to be vertical or horizontal but aren't? For example, if you take a picture of a tall building from the sidewalk, the vertical lines of the building appear skewed (they look like they get closer together near the top). Fortunately, our faithful Cropping tool offers a cool option: adjusting for perspective. The key is to turn on the Perspective checkbox in the Options bar after drawing the cropping rectangle; this lets you grab the corner points and move them willy-nilly where you will.

However, positioning the corner points of the cropping "rectangle" can be tricky. You must first find something in the image that is supposed to be a rectangle, and set the corner points on the corners of that shape. In the example of a building, you might choose the corners of a window. Then, hold down the Option and Shift keys while dragging one of the corner handles; this expands the crop but retains its shape. When you have the cropping shape the size you want it, drag the center point icon to where the camera was pointing (or where you imagine the center of the focus should be). Then press Enter or Return.

Our favorite use for this technique is photographing framed paintings (or anything hanging on the wall). If you shoot the painting straight-on (especially with a flash), you get a nasty reflection. Instead, try photographing it slightly from one side. The image becomes distorted by this perspective, but this Perspective feature can quickly straighten it out (see Figure 2-16).

By the way, we find that when using this tool Photoshop often alerts us that either the center point or the corner points are in the wrong position. This usually happens when you haven't selected the corner points of something that should be rectangular. In other words, Photoshop acts as a safety net, stopping you when you choose a distortion that isn't likely to happen in a real photograph. Sometimes simply moving the center point to a different location (by trial and error) does the trick.

Figure 2-16Figure 2-16 Adjusting perspective with the Crop tool


Save that Layer Data. In early versions of Photoshop, the cropping tool would throw away pixels outside the cropping rectangle. If you changed your mind and wanted to crop the image differently, you would have to select Undo and then try again. But Photoshop now gives you the option (by selecting the Hide button in the Options bar after dragging the cropping rectangle) of saving the cropped-out pixels as big data—material that hangs outside the actual visible image rectangle. Then, if you didn't get the crop just right, you can either move the image around with the Move tool or re-crop using a different rectangle (see "Expand the Canvas by Cropping," later in this chapter). Note that this only works on layers other than the Background layer.

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Resampling While Cropping. Warning: the Cropping tool may be changing your resolution or even resampling your image data without you knowing it! The Height, Width, and Resolution fields in the Options bar (when you have the Cropping tool selected) let you choose a size and resolution for your cropped picture. Basically, these fields let you save the step of visiting the Image Size dialog box after cropping. But remember that when you use them, they always change your image resolution or resample the image (see Chapter 3, Image Essentials, for more on the pros and cons of resampling).

In ancient versions of Photoshop, if you left the Resolution field blank and you specified a Height and Width without specifying any units (like pixels, inches, and so on), the program would constrain the cropping size to a particular aspect ratio (like four-by-six) but it wouldn't mess with your resolution. Alas, now the Height and Width fields always have units attached to them. If you leave the Resolution field blank, Photoshop adjusts the image resolution to accommodate the change in size. That means your image resolution can go way down without you realizing it. Instead, see the next tip for how to crop to an aspect ratio.

If you type a value into the Resolution field, Photoshop resamples the image to that value. This resampling behavior is handy when you want to resample down, but be careful that you don't ask for more resolution than you really have; resampling up is best avoided. (Note that you can only set the Height, Width, and Resolution values before you start cropping; once you draw a cropping rectangle, the Options bar changes.)

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Cropping to an Aspect Ratio. Let's say you want to crop your image to a four-by-six aspect ratio (height-to-width, or vice versa), but you don't want to resample the image (which adds or removes pixels, causing blurring). The Cropping tool can't perform this task anymore, so you need a different technique. First, select the Marquee (rectangular selection) tool and choose Constrained Aspect Ratio from the Style popup menu in the Options bar. The Options bar then lets you type values in the Height and Width fields (here you'd type 4 and 6). Next, marquee the area you want cropped, and then select Crop from the Image menu. See Chapter 13, Selections, for tips and tricks for the Marquee tool.

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Expand the Canvas by Cropping. Once you've created a cropping rectangle with the Cropping tool, you can actually expand the crop past the boundaries of the image (assuming you zoom back until you see the gray area around the image in the document window). Then, after you press Enter, the canvas size actually expands to the edge of the cropping rectangle. This is David's favorite way to enlarge the canvas.

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Cropping Near the Border. If you're trying to shave just a sliver of pixels off one side of an image, you'll find it incredibly annoying that Photoshop snaps the cropping rectangle to the edge of the image whenever you drag close to it. Fortunately, you can turn this behavior off by selecting Snap in the View menu (or pressing Command-Shift-;). Or, you can hold down the Control key to temporarily disable the snapping behavior.

Eraser Tool

The Eraser tool has gotten a bad rap. "Never use it," people say. But that's just holdover resentment for the pathetic pre-3.0 Eraser. Now you can erase using any brush—soft or hard, like an airbrush or even with the textured brushes in the Brushes palette. And what's more, you can control the opacity of the Eraser (don't forget you can just type a number on the keyboard to change the tool's opacity). This makes the eraser fully useable, in our opinion.

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Erase to History. The Erase to History feature (it's a checkbox on the Options bar when you have the Eraser tool selected) lets you use the Eraser tool to replace pixels from an earlier state of the image (see "When Things Go Worng," later in this chapter, for more on the History feature). Erase to History more or less turns the Eraser into the History Brush tool. For instance, you can open a file, mess with it until it's a mess, then revert parts of it to the original using the Eraser tool with Erase to History turned on.

The important thing to remember is that you can temporarily turn on the Erase to History feature by holding down the Option key while using the Eraser tool.

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Watch Preserve Transparency When Erasing. Note that the Eraser tool (or any other tool, for that matter) won't change a layer's transparency when you have the Preserve Transparency checkbox turned on in the Layers palette. That means it won't erase pixels away to transparency; rather it just paints in the background color. Don't forget you can turn Preserve Transparency on and off by pressing / (slash).

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Erasing to Transparency. When you use a soft-edged brush to erase pixels from a layer (rather than the Background layer), the pixels that are partially erased—that is, they're still somewhat visible, but they have some transparency in them—cannot be brought back to full opacity. For example, if you set the Eraser to 50-percent opacity and erase a bunch of pixels from a layer, there's no way to get them back to 100-percent again. The reason: You're not changing the pixel's color, you're only changing the layer's transparency mask. This isn't really a it's just a warning. What you erase sometimes doesn't really go away.

Measurement Tool

After years of hearing "Why don't you have a Measurement tool?" Adobe's engineers finally included one back in Photoshop 5. The funny thing is that, as far as we can tell, people still don't even recognize it's there. That's too bad, because the Measurement tool is extremely useful for measuring distances and angles. Note that in Photoshop 6 and 7, Adobe changed the keyboard shortcut for this tool; it used to be "U" and now it's "I" (or Shift-I if it's hiding under the Eyedropper tool). Here's a rundown of how this tool works.

  • To measure between two pixels, click and drag from one point to the other with the Measurement tool.

  • Once you have a measuring line, you can hide it by selecting any other tool from the Tool palette. To show it again, select the Measurement tool.

  • You can move the measuring line by dragging the line (not the endpoints). If you drag an endpoint, you simply move that one end of the line.

  • You can't really delete a measuring line, but you can move it outside the boundaries of the image window, which is pretty much the same thing.

  • You can turn the measuring line into a protractor in order to measure an angle by Option-clicking on one end of the measuring line and dragging (see Figure 2-17).

    Figure 2-17Figure 2-17 Measuring up


Where do you find the measurement? On the Info palette or the Options bar, of course. The palette displays the angle and the horizontal and vertical distances, along with the total distance in whatever measurement system you've set up in Units Preferences.

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Measuring Before Rotating. We know you always make sure your images are placed squarely on the scanner before you scan them, but you may occasionally have to level someone else's crooked scan. Again, the Measurement tool can help immensely. If you select Arbitrary from the Rotate Canvas submenu (under the Image menu) immediately after using the Measurement tool, Photoshop automatically grabs the angle and places it in the dialog box for you.

There are two things to note here. First, the angle in the Rotate Canvas dialog box is usually slightly more accurate, so the number you see there may be slightly different from the one on the Info palette (usually within half a degree). Second, if the angle is above 45 degrees, Photoshop automatically subtracts it from 90 degrees, assuming that you want to rotate it counterclockwise to align with the vertical axis instead of the horizontal axis.

Notes Tools

While the majority of images touched by Photoshop are edited by a single person, people are increasingly working on pictures in teams. Perhaps the team is a retoucher and a client, or perhaps it's four Photoshop users, each with specific skills—whatever the case, it's important for these folks to communicate with each other. Enter Photoshop's Notes tools (press N). Photoshop has two Notes tools: one for text annotations and one for audio annotations. We suggest using audio annotations to your images only if you've never learned to type or if you're tired of having so much extra space on your hard drive—audio notes can make your files balloon in size (each 10 seconds of audio you add is about 140 K compared to about 1 K for 100 words of text notes).

To add a text annotation, click once on the image with the Notes tool and type what you will. If you type more than can fit in the little box, Photoshop automatically adds a scroll bar on the side. In addition, you can change the note's color, author, font and size in the Options bar at any time.

Double-clicking on a note opens it (so you can read or listen to it) or closes it (minimizes it to just the Notes icon). Single-clicking on the Notes icon lets you move it or delete it (just press the Delete key). Or, if you want to delete all the notes in an image, press the Clear All button in the Options bar.

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Move the Notes Away. By default, Photoshop places your notes windows at the same place in your image as the Notes icon. However, that means the little notes window usually covers up the image so you can't see what the note refers to. We usually drag the Notes icon off to the side slightly (just click and drag the note's title bar to move it), or—if there aren't many notes in a file—most of the way off the image, onto the gray area that surrounds the picture.

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Show the Notes. If you can't see notes in your Photoshop file but you suspect they're there, make sure the Annotations item is turned on in the Show submenu (under the View menu). When this is off, no Notes icons appear.

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Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.peachpit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020