Publishers of technology books, eBooks, and videos for creative people

Home > Articles

This chapter is from the book

After You Empathize, You Define

You’ve successfully completed the first step in the design thinking process—to empathize with your users. You’ve done research to understand who they are, what they want, what motivates them, and what gets in their way. You’ve put together surveys to find the right users to talk with, written a script to have conversations with them, and finally had interviews with them to uncover those behaviors and needs. You’ve then taken observations from those interviews and sorted them into groupings, to develop insights into the target users. With that information, you’ll be able to move on to the next step in the design thinking process—to define the target user, explore their current state, and determine the problem to solve for them.

Peachpit Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Peachpit and its family of brands. I can unsubscribe at any time.