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- Types of Research
- Surveys
- Preparing for User Interviews
- Conducting User Interviews
- Affinity Mapping
- After You Empathize, You Define
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This chapter is from the book
This chapter is from the book
This chapter is from the book
This chapter is from the book
After You Empathize, You Define
You’ve successfully completed the first step in the design thinking process—to empathize with your users. You’ve done research to understand who they are, what they want, what motivates them, and what gets in their way. You’ve put together surveys to find the right users to talk with, written a script to have conversations with them, and finally had interviews with them to uncover those behaviors and needs. You’ve then taken observations from those interviews and sorted them into groupings, to develop insights into the target users. With that information, you’ll be able to move on to the next step in the design thinking process—to define the target user, explore their current state, and determine the problem to solve for them.
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