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Three Ways to Adversely Impact your Google Pagerank

Jan 7, 2005

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Three Ways to Adversely Impact your Google Pagerank
Don't Use More Than One Title Tag
Don't Hide Keyword Lists
Don't Create Link Farms

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Don't Use More Than One Title Tag

Here's a trick that would be mildly amusing if it wasn't so darn idiotic: lazy SEO people figure "if titles are important for keywords, then having a bunch of titles will let me load a ton of keywords without anyone being the wiser!". Sadly, though, they're wrong.

How would this look? The HTML source of a page might look like this:

<title>affiliate marketing,affiliate marketing programs, affiliate programs, affiliate payout, affiliate links</title>
<title>advertising,advertising banners,google,google adsense,seo,search engine optimization</title>
<title>pay per click, PPC, pay for performance, PPC advertising, ctr, click-thru rate</title>
<title>Joe's House of Search Engine Optimization</title>

The idea here is that your Web browser only shows the last title tag so you as a visitor are oblivious to this trick, but the Web site developer thinks they've figured out a loophole in "the system" and have stuffed an additional 25 keywords. But Google knows this trick and will penalize you.

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