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Voices That Matter

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Web Ad Layout and Placement Strategies for Maximum Clickthroughs
Oct 14, 2005
Although there are no absolute rules about placing advertisements on your website and which layout options to choose, Eric Giguere gives you some general guidelines to follow to help maximize clickthroughs.
Web Design for Programmers, Part 1: Fundamentals
Oct 19, 2001
This first article in the series on Web design for programmers is devoted to basic tenets of Web design, and discusses some common Web design problems.
Web Design for Programmers, Part 2: Color
Oct 19, 2001
This second article in the series on Web design for programmers discusses the intangible qualities of color and how to use color effectively in your designs.
Web Design for Programmers, Part 3: Graphics
Oct 19, 2001
Graphics can make or break your Web site. This third article in the series on Web design for programmers gives you a few simple techniques for making your graphics more compelling and less annoying.
Web ReDesign: Phase 4—Production and QA
Jun 14, 2002
This sample chapter shows a phase of web design that is divided into three sections — Prepping, Building, and Testing — a production workflow aimed at keeping the project's HTML construction on track.
Web Site Technology: To Build or To Buy?
Aug 1, 2003
June Cohen walks non-technical managers through their choices for building or buying advanced web site technology such as shopping cart software.
Web Wilderness Adventure Tours
Jan 25, 2002
Just as wilderness areas are good for the soul, the Web can offer rejuvenating opportunities for designers in disorienting, experimental regions. Curt Cloninger tours several "wild" Web sites and tells why you, too, should enter the Web wilderness.
What Are CSS Sprites?
Mar 3, 2006
If you're familiar with Web design concepts, you already know the basics of using Cascading Style Sheets (CSS). CSS sprites allow you to create a single file that contains all the images laid out in a grid, requiring only a single image and only a single server call. Jason Cranford Teague shows you how to tame your Web site graphics using CSS sprites to consolidate images into a single file.
What Are Web Pages Anyway? A Non-Designer's Guide
Jul 7, 2006
Before you begin to create web pages, it’s a good idea to know what they are and how they work. In this chapter you’ll walk through the process of actually creating a couple of practice web pages, using the web authoring software of your choice.
What Do People Think of Your Site Design? Here's How To Find Out.
Jan 12, 2007
Usability testing is an essential part of the web design diet. In a nutshell, it's a technique for soliciting feedback on the design of a web site. Usability testing is usually conducted on one participant at a time, and attempts to have participants use the site in as close to a real-world setting as possible. Different people have different approaches to usability testing but two things remain consistent—the documents describing what you'll do during the test (the plan) and what came out of the test (the results report). This chapter describes the test plan—the document you prepare in advance of testing—.
What Do You Test, and When Do You Test It?: Why the Hardest Part Is Starting Early Enough
Jan 14, 2010
If there’s one thing that usability professionals agree on, it’s that you want to start testing as early as possible. Steve Krug shows you how to do it.
What Is a Web Designer, Anyway?
Dec 6, 2001
Through web design you can reposition yourself from vendor to author, creating content and designing it your way. You can enrich your life; the lives of others; and make your mark on the medium — perhaps on your generation.
What's New in Flash 5
Aug 13, 2001
Peachpit Press author Katherine Ulrich lists some new features that beginning and intermediate users of Flash will especially appreciate.
What’s All This Talk About Web Accessibility, Part 1: Inside Adaptive Technology
Dec 21, 2001
What is the Internet world like through adaptive technology? This article by Lisa Jahred takes you inside the adaptive technology experience.
What's Acceptable Search Engine "Spam" Technique?
Jan 21, 2005
While there are certainly some shady practices that you can use to "cheat" your way into a better page rank from search engines, some practices that are marked as "spam" can actually be quite innocent. Dave Taylor provides two examples of perfectly innocent web design elements that have been called "spam" by pagerank purists.
What's New in Dreamweaver 8?
Sep 30, 2005
After years of using Dreamweaver, Matthew David is excited by the latest version's new features for designers and developers. He covers his new favorites in this article.
Why Bad Site Design Succeeds
Oct 19, 2007
Every so often, bad design wins. Unfortunately, this often results in designers believing that bad design is a good idea. Before you start creating animated GIFs again, take a look at what Robert Hoekman, Jr., has to say about why sites like YouTube, MySpace, and others succeed in spite of their weak designs.
Why Research-Directed Website Design Will Make Your Website Better
Nov 9, 2009
Sarah Horton presents a case for using design research to reach informed design decisions. It's not enough to rely on your own opinions or those of your clients; she posits that instead, decisions must be based on an understanding of real user needs.
Why You Need Responsive Design for Your WordPress Site
Jan 30, 2014
In 2013, over 50% of e-commerce traffic was mobile. In 2014, one quarter of new websites will be powered by WordPress. Joe Casabona, author of Responsive Design with WordPress: How to make great responsive themes and plugins, explains why implementing responsive web design on your WordPress site is so important, and not as hard as you might think!
WordPress 3.4: Making Your Theme Compatible with the Theme Customizer
Sep 3, 2012
Use the WordPress 3.4 Theme Customizer for fast, easy, nearly code-free editing of your custom WordPress themes! Jessica Neuman Beck, coauthor of WordPress: Visual QuickStart Guide, Second Edition, shows how to update an existing theme with the WordPress 3.4 Theme Customizer.

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