Sandra Niehaus

Sandra Niehaus is highly sought after as a Web design consultant and usability analyst, and is also a conversion enhancement and search engine optimization professional. She has a singular ability to link and balance business goals with design and Internet technology requirements, and has contributed her expertise to projects for a wide range of companies, including Hewlett-Packard, WebEx, Salesforce.com, and Verisign.

Sandra's engineer and musician parents fostered her early fascination with technology and the arts. After discovering computer programming in high school, she balanced college courses in computer science and electronics with orchestra, music theory, and composition.

Sandra's music studies took her to France, Hungary, and the prestigious San Francisco Conservatory of Music, resulting in a master's degree in music composition. She complemented these studies with graduate courses in business law, IT management, and, as the Internet emerged into public awareness, multiple Web development languages.

She joined forces with Lance Loveday at Closed Loop Marketing in 2004 after nearly a decade as an independent Web consultant. She resides in Northern California, where she surfs, writes, practices mixed martial arts, and thinks about stuff.