Susan M. Weinschenk

Susan Weinschenk has a Ph.D. in psychology and a 30 year career in applying principles of psychology to the design of technology interfaces. Her experience includes user experience consulting and training for Fortune 1000 companies, designing the user interface of software, intranets, Web sites, Aweb applications, and even copiers, microwaves and medical devices.

Focusing first on cognitive psychology (how people think, remember, perceive), and making technology more usable, she has recently gone back to her graduate school (Penn State University) neuropsychology roots, studying the newest brain science and research on unconscious processing—decision making, persuasion, and emotion. Dr. Weinschenk is currently Chief of Technical Services at Human Factors International (HFI). She manages the sales, consulting services and training development and delivery for the USA operations of HFI. She is also a well-known, international, public speaker.