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This eBook includes the following formats, accessible from your Account page after purchase:
EPUB
The open industry format known for its reflowable content and usability on supported mobile devices.
PDF
The popular standard, used most often with the free Acrobat® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful.
Packed with practical tools and frameworks, examples from startups through enterprises across industries, and generative AI prompts, this book helps product teams immediately begin taking steps toward a more experimental and evidence-driven culture.
Joyce illustrates how this approach can empower companies to adapt to shifting user needs and technology by reframing their digital products as dynamic solutions designed to maximize behavior change, user outcomes, and, ultimately, business impacts, including decreasing churn, increasing customer lifetime value, and lowering customer acquisition costs.
Join the growing movement of product leaders embracing the Impact Mindset and unlock your teams potential to make data-driven decisions that lead to impactful products that satisfy user needs and generate positive business outcomes.
THIS RESOURCE:
Measuring Usage Is Only the Beginning
Download the sample pages (includes Chapter 1)
Part 1: Focusing on Behaviors to Build Valuable Products
Chapter 1: Measuring Usage is Only the Beginning
Chapter 2: Exploring The Value of Measuring User Outcomes
Chapter 3: Connecting User Behavior to Business Outcomes
Chapter 4: Ensuring Features Make an Impact
Part 2: Starting an Impact Mindset Culture Change with a Single Project
Chapter 5: Defining the Features Purpose (FIA Step 1)
Chapter 6: Establishing Beliefs About Outcomes with Hypotheses (FIA Step 2)
Chapter 7: Scoping the Right Measurements (FIA Step 3, Part 1)
Chapter 8: Building Data Collection Systems (FIA Step 3, Part 2)
Chapter 9: Conducting the Experiment (FIA Step 4, Part 1)
Chapter 10: Generating Insights from Experiment Data (FIA Step 4, Part 2)
Chapter 11: Actions Based on the FIA Results (FIA Step 5)
Chapter 12: Starting a Feature Impact Analysis Today
Part 3: Expanding from a single project to a philosophy change
Chapter 13: Establishing a Path to the Impact Mindset Future
Chapter 14: Building a Strategic Roadmap
Chapter 15: Creating a Cultural Change
Chapter 16: Connecting to a Vision
Glossary