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This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Creating Flash Content that Even Search Engines Like
How to Create Content That Sucks (Users In)—And Makes Your Site More Findable
Improving Findability Through Web Standards
Voices That Matter Interview with Building Findable Websites Author Aarron Walter
Download code examples and bonus chapters from Aarron Walter's site, buildingfindablewebsites.com
Chapter 1 Introducing Findability
Chapter 2 Markup Strategies
Chapter 3 Server-Side Strategies
Chapter 4 Creating Content that Drives Traffic
Chapter 5 Building a Findable Blog
Chapter 6 Adding Search to Your Site
Chapter 7 Preventing Findability Roadblocks
Chapter 8 Bring Traffic Back With a Mailing List
Chapter 9 Putting Findability Into Practice
Index