Digital Marketing Essentials Training Library

Description

Train your entire organization on essential digital marketing tools and concepts, with this comprehensive digital library of eBooks, online courses and video.

The Digital Marketing Essentials Training library contains fourteen indispensable titles on digital marketing from Adobe Press, Peachpit, and New Riders. Twelve books and two online courses provide a range of instructional approaches and topics. The Fundamentals online courses, the Classroom in a Book titles and the Quick-Reference Guides provide a solid grounding in two key Adobe Digital Marketing tools: Adobe Analytics and Adobe Experience Manager.

The other books in the library serve not only more advanced users of Adobe tools, but branch out to embrace concepts and best practices for a variety of digital marketing disciplines, such as web analytics, web content management, product design, and A/B testing.

The Library contains the following products:

Adobe Tools: Books

Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian shows you how to interpret the data from multiple reports and highlights implementation details that affect data quality.

Adobe Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst) is a quick lookup guide by Adobe Analytics expert Shane Closser that uses clear, concise explanations and an easy-to-use format to help you to jump in and quickly start using Adobe’s powerful web analytics tool.

The Adobe SiteCatalyst Handbook: An Insider’s Guide is your key to understanding how to use this powerful web analytics tool (now incorporated into the Adobe Analytics Solution). Author Adam Greco walks you through major features of the program supported by real-world examples. Learn to master common challenges like campaign tracking, shopping cart analysis, and visitor engagement.

Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals explains the business value and the overall philosophy of the product. It’s a must-read for marketers before sitting down to work with an implementation team. Author Ryan Lunka shows them how to get insight into accomplishing fundamental tasks to more effectively create and manage content.

Adobe Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ] uses clear, concise explanations and an easy-to-use format to help you to jump in and start organizing and managing the delivery of your creative assets and other content. Shane Closser teaches you the quickest ways to set up metadata and tagging, manage multilingual content, and tap into social communities.

Each course uses text, video with veteran trainer Shane Closser, and assessments to get you up and running in one of the Adobe Digital Marketing solutions in under 8 hours.

Fundamentals of Adobe Analytics: Marketing Reports and Analytics (formerly SiteCatalyst) covers effective techniques for establishing and measuring key performance indicators (KPIs) tailored to your business and website. Learn how to harness the power of analytics to demonstrate the value your online channels are delivering to your organization.

Fundamentals of Adobe Experience Manager: Web Content Management for Online Marketers (Formerly CQ) is designed to help users with a nontechnical background manage their digital properties. You’ll learn how to use AEM to set up a digital asset management system, tag your website content with metadata, and manage workflows to increase your efficiency. Identify ways to use dynamic content to personalize your visitors’ experiences and optimize websites for mobile viewing.

Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business shows you how to be a hero to your company through the magic of web analytics! Brent Dykes, Evangelist for Customer Analytics at Adobe, teaches you how to become an “action hero” by translating analysis insights into action that generates significant returns for your company. Learn the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action).

Redefining Design for Business: Using analytics, marketing, and technology to inform customer-centric design. Any successful company needs to express itself visually in a way customers will understand. The range of possible designs is infinite, but which designs will drive customer value? To answer this question, Executive Director of Adobe Digital Consulting Michael Krypel shows you how to create engaging and measurable customer experiences. Learn to change your company’s standard design process to enhance accountability for generating value, incorporating research, and adopting a customer-centric approach.

Product Design for the Web: Principles of Designing and Releasing Web Products is a breakthrough introduction to modern product design. Etsy Creative Director Randy Hunt explains the skills, processes, types of tools, and recommended workflows for creating world-class web products.

Digital Product Management: Design websites and mobile apps that exceed expectations shows you how to improve the odds of success for your website or app. Hone your product management skills with author Kristofer Layon as you learn to use market research to identify real problems of people and organizations, and then apply your creative and technical experience to design digital products that meet those needs.

Clout: The Art and Science of Influential Web Content explains the key principles of influence and how to apply them to web content, ensuring that your Web site produces results. Along the way, those principles come to life with lots of practical examples.

Managing Enterprise Content: A Unified Content Strategy, 2nd Edition shows you how to provide adaptive content to your customers — responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.(

Experiment!: Website conversion rate optimization with A/B and multivariate testing. Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. Author Colin McFarland shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. You’ll learn how to make websites that work harder and convert better.

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