Publishers of technology books, eBooks, and videos for creative people

Home > Store

Register your product to gain access to bonus material or receive a coupon.

Hot Text: Web Writing that Works

Book

  • Sorry, this book is no longer in print.
Not for Sale

Description

  • Copyright 2002
  • Dimensions: 7-3/8" x 9-1/8"
  • Pages: 528
  • Edition: 1st
  • Book
  • ISBN-10: 0-7357-1151-8
  • ISBN-13: 978-0-7357-1151-8

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Peachpit Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Peachpit and its family of brands. I can unsubscribe at any time.