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These days, practically anyone may need to stand before an audience and deliver a great presentation. You're not a professional designer, but you want your slides to look great, persuade your audience, and help you achieve your goals. Do what more than a million people have already done: get start-to-finish help from Robin Williams, the beloved, best-selling "non-designer's designer" who’s taught an entire generation the basics of design and typography.
In The Non-Designer's Presentation Book, Second Edition, Williams introduces four fundamental, easy-to-use principles for designing great presentation visuals, and four more principles specific to crystal-clear communication with slides. Whether you work with a Mac or PC, PowerPoint, Keynote, or some other tool, Robin guide you -- in her signature, light-hearted style -- through the entire process of creating an inspiring, visually powerful presentation that works. She’ll show you:
This Second Edition has been expanded and updated with new examples reflecting modern design, plus new quizzes and projects to give you even more hands-on practice. It’s all you need to succeed -- even if you’ve never designed or delivered a presentation before!
Download the sample pages (includes Chapter 4 and the Index)
1: Where to Begin?
What’s a presentation?
Does it need to be digital?
Yes, it needs to be digital
Which slide size to use?
Both presenting and posting?
Where is your audience?
What’s a bad presentation?
What’s a good presentation?
Software options
Boundaries can be great
Templates and assets
Share your slides
2: Get yourself Organized
Plan, organize, outline, write
Now that you’re organized
Four principles of presentation design (overview)
3: Clarity
Edit the text!
Spread out the text!
How many slides in a presentation?
Sometimes you need lots on one slide
4: Relevance
Get rid of superfluous stuff
Backgrounds
Don’t use dorky clip art
Use relevant photos
5: Animation
Animation creates a focus
Concerns about animation
6: Plot
Make a beginning
Tell us where you’re going
Text vs. images
Find the humans in the story
Tell relevant stories
Vary the pace
Make an end
And leave time for questions
Four principles of design (overview)
7: Contrast
Contrast with typeface
Contrast with color
Contrast provides substance
Contrast can help organize
Contrast demands attention
8: Repetition
Repeat to create a consistent look
Repeat a style
Repeat the image, but differently
Unity with variety
Design the repetitive elements
Repetition doesn’t mean sameness
9: Alignment
Alignment cleans up individual slides
Alignment cleans up your deck
Alignment unifies your deck
Alignment makes you look smarter
Alignment is a great organizer
Alignment will need adjusting
Intentionally break the alignment!
10: Proximity
Create relationships
White space is okay
But avoid trapped white space
Proximity cleans and organizes
Proximity is a starting point
11: Handouts
Why include handouts
12: Learn your Software
Turn off “Autofit” or “Shrink text to fit”
Set the vertical alignment to the top
Adjust the space between lines
Adjust the space between paragraphs
Crop or mask an image
Don’t squish the images
13: Ignore these Rules
Never read a slide aloud
Never use serif typefaces
Never use animation
Never use more than one background
Never make a slide without an image on it
Never use more than five bullet points per slide
Never use more than two or three words per bullet point
Never use PowerPoint
Never turn the lights off. Never turn the lights on
Never provide handouts before your talk
Never use pie charts
Never use Arial or Helvetica
14: Listen to your Eyes
Quiz: Listen to your eyes
Checklist for content
Checklist for slides
Put it all together
15: Resources