BE THE FIRST
Sign up for exclusive offers and be the first to know about new Peachpit releases. Subscribe now.
Publishers of technology books, eBooks, and videos for creative people
Register your product to gain access to bonus material or receive a coupon.
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
When Search Meets Web Usability: Informational Searches—What Can I Learn?
Chapter 1: Understanding Search Usability
Chapter 2: The Scent of Information and Web Search Engines
Chapter 3: Navigational Searches: Where Can I Go?
Chapter 4: Informational Searches: What Can I Learn?
Chapter 5: Transactional Searches: What Can I Do?
Chapter 6: Browsing Search Behaviors
Chapter 7: Search Usability and Your Site’s Success
Chapter 8: Search Usability is Everyone's Job
Chapter 9: How to Improve Your Website's Search Usability
Conclusion