E-volutionary Tactics

Mar 2, 2001

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Ongoing Internet Marketing

Internet marketing is not like a field of dreams—it requires a lot of work to create and maintain effective content for marketing.
Your Web identity needs to be leveraged wherever and whenever possible.
Viral marketing is today's term for word-of-mouth marketing, and it's a very powerful force.
Establish a newsletter or some form of opt-in communication with your customer.
Content needs to be updated constantly, and consistent with the company's brand.
Your home page is your company's brand and image to the world.
Personalized marketing needs to be accomplished through your Web site.
Content from third parties and affiliates will enhance your marketing efforts.
Everyone in your company needs to think and act like a marketer.
Be prepared to experiment and implement a wide variety of marketing methods.

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Marketing

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Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
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Sharing and Disclosure

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As required by law.
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Changes to this Privacy Notice

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Last Update: November 17, 2020

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