- Ambitious Mission Statements, Misaligned Execution
- How I Created the Impact Mindset
- Overuse of Usage Metrics as Success Criteria
- How Grand Ambitions Became Usage Obsessions
- The Pitfalls of Solely Prioritizing Usage
- Measurements of Success Beyond Usage and Usability
- Comprehensive Approach to Metrics for Your Team
- Chapter Recap
This chapter is from the book
This chapter is from the book
This chapter is from the book
Comprehensive Approach to Metrics for Your Team
You might be pondering the feasibility of adopting the Impact Mindset and implementing such a comprehensive metric system within your team or organization. Doubts may arise regarding the practicality of crafting metrics across all levels. However, transitioning to this holistic approach is gradual, and the rewards explored throughout this book are profound.
The initial step is to galvanize your team around looking beyond mere usage metrics. Surprisingly, this shift often encounters less resistance than anticipated. Companies often attract talent with their ambitious missions, and employees are inherently driven by the prospect of crafting products that resonate deeply with end-users. Your role is to weave the narrative, highlighting how this multifaceted approach fosters a more intimate bond with customers.
Rest assured, you’re not alone if you doubt the measurability of behavioral and outcome metrics. Addressing this very concern is a primary objective of this book. Chapter 2 touches upon, and Chapter 7 goes into extensive detail about, a methodical process for this, which commences with detailed observations of user interactions, distilling these into discernible behaviors and subsequently formulating proxy metrics. The reality is that wherever behavior occurs, a team can measure it, so it is not whether it exists but rather how difficult it is to measure and how to make the process of measuring it simpler.
Admittedly, this approach is more intricate than the straightforward task of gauging usage; otherwise, everyone would be doing it. However, its merits are undeniable and guarantee a competitive edge in satisfying user needs. A product’s efficacy is contingent on its usage, but its transformative impact hinges on its effectiveness. Therefore, while usage metrics are indispensable, they should complement other indicators that elucidate the broader impact. The ensuing chapter will delve deeper, illuminating the possibilities that unfold when teams grasp the full spectrum of their product’s success.